•   Develop and implement a long range public image plan.
  •   Develop and cultivate relationships with Media, Church, Community, School and Business leaders.
  •   Work with other Chairpersons to identify opportunities for media exposure.
  •   Ensure club activities, service projects, programs, AND accomplishments attract positive Media attention and are placed in a timely manner on the website.
  •   Coordinate picture taking coverage at all events as well as media and placement with Photographer.
  •   Maintain Facebook page:  Utilize Twitter and Instagram for immediate public exposure of events.
  •   Develop Fact Sheets, advertisements and promotional materials; Make available as opportunities arise.
  •   Develop traveling “PR Booth” to be utilized at School, Church, Club, Interact and Community events.
  •   Coordinate picture taking/documenting of club activities with Press Secretary, Media & Public Relations Chairperson, Website coordinator, and History / Rotary Information Chairperson.
  •   Provide information resource and communication vehicle to Club members, prospective new members, visitors and guests, maintain and modify as needed.
  •   Work with and supervises hired, professional “Webmaster.”
  •   Constantly gather data for all club activities and post on website.
  •   Update membership directory at the beginning of the Rotary year.  Ensure that information is accurate, up to date and posted in the 'secure' section of the website.
  •   Collect news and publish every month for electronic distribution about members, club, district and RI activities and events and upcoming programs.